Skip to content

BlogWittypen

Content, strategy, and growth — from operators

Practical writing on content strategy, SEO, AEO, and brand authority. No hype, no listicles without context — just what works, argued by the people running the programs.

Cluster SEO Strategy – The Future of Content Marketing [Updated]

Change is the only constant in this world and even the virtual world couldn’t have eluded its effects. One thing that actually remains unchanged is the competition that every website has to face and the owners are willing to go any length to outdo their competitors in the race to the top of the search […]

Anshul Motwani
Read

5 Signs You Should Invest in off-Page SEO Optimization

Search Engine Optimization has two parts – On-Page and Off-Page optimization. On-Page optimization is figuring out the right meta tags, page titles, page speed, and interlinking for your website. Off-Page optimization is about building your brand’s authority by using quality links, social media, and good relationships with influencers and customers. While brands continuously work on […]

Shreya Srivastava
Read

8 Ways to Do Google My Business Optimization [Infographic]

If you have a business or a service that you want to advertise online, then it is essential to have your product /service locally listed.  Promoting your business locally helps in the brand development and in creating awareness. Through this, your product/service will be exposed to a larger audience and more people will eventually utilise your […]

WittyPen
Read

What Are LSI Keywords and How Can They Impact Your Blog?

Google and other search engines are constantly trying new algorithms to enhance the user experience while you search for something. The way they work is pretty simple. They want to eliminate all content that’s low-quality and present high-quality long-form content to their users. They use crawl bots for this purpose. The bots index, categorize and […]

Shreya Srivastava
Read

Enhancing SEO Through the Use of Embedded Videos & Images

How Embed Video & Images Will Help to Enhance SEO Search engine optimization (SEO) is an area of website development that seeks to improve the way webpages are ranked by search engines in organic search results. Multiple approaches are taken to achieve that goal, including making sure the web-page architecture makes it easy for visitors […]

Anushka Massand
Read

SEO Storytelling: For Users and Not for Search Engine Bots

Content strategists often have to go through the dilemma whether to design the content targeting on the spot in top search engine results or to actually target your audience? Well, the decision is an easy one. If your content is not helpful to the readers, even ranking at the top is not going to be […]

WittyPen
Read

Build a content program that compounds

One strategy. Search, AEO, and brand — run together.