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Content, strategy, and growth — from operators

Practical writing on content strategy, SEO, AEO, and brand authority. No hype, no listicles without context — just what works, argued by the people running the programs.

WittyPen launches Content Marketing Resources

The need for good content resources Great experiences matter. This holds very true for brands like yours and mine. If your audience is not satisfied with the kind of content you provide, then your brand is up to no good. That is why it is very critical to have a content hub of sorts, i.e a […]

Shreya Srivastava
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7 Content Writing Best Practices Unearthed by WittyPen

Website Content is a more personalized form of story-telling. However, a writer must follow these content writing practices nonetheless. The tips given below will guide you how to become the best content writer there is. Image Source: pexels.com What Is a Website? A website is simply a collection of related web pages identified with a […]

Sharan Ahluwalia
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Witty White Paper – Best Content Practices

What Is a White Paper? A white paper is a persuasive essay that uses facts and logic to promote a certain product, service, technology or viewpoint. Should not be confused with a Manifesto, brochure, green paper, annual report or case studies. -Gordon Graham Other Terminologies: Competitive Review, Evaluation Guide, Executive Briefing, Market Overview, Position Paper, […]

Sharan Ahluwalia
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Witty Content and Blogging Practices

“Content is king, but distribution is queen and she wears the pants.”  Jonathan Perelman Image Source: pexels.com A good writer is one who seeks to continuously improve and learn. WittyPen believes there is always room for reform and growth when it comes to content.  A well-written content piece, whether, for blog, website or academic papers […]

Sharan Ahluwalia
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Build a content program that compounds

One strategy. Search, AEO, and brand — run together.