BlogWittypen
Content, strategy, and growth —
from operators
Practical writing on content strategy, SEO, AEO, and brand authority. No hype, no listicles without context — just what works, argued by the people running the programs.
Branding the new age content marketplace
A story about our rebranding, logo design, and how we established a strong branding. With advertising on social media platforms and search engines already reaching saturation levels, it’s getting harder to get those crispy pageviews thriving up on your website. As a result, many organisations and successful startups are betting their money on content marketing […]
In Focus: Startup Weekend Pune 2016
“Never put off till tomorrow what you can do today.” A lot of people dream about launching their own company someday. The problem is, that ‘someday’ never arrives. Just like all those other dreams of writing a book, traveling the world, and learning a new language; starting a new venture remains a far-fetched aspiration. It […]
Build a content program that compounds
One strategy. Search, AEO, and brand — run together.