BlogWittypen
Content, strategy, and growth —
from operators
Practical writing on content strategy, SEO, AEO, and brand authority. No hype, no listicles without context — just what works, argued by the people running the programs.
Microtargeting: How Can You Boost Your Content Strategy?
In an increasingly evolving market, brands are spreading themselves thin in every sector. All they want is a fierce and competitive global presence. Very few brands which treat marketing as a sidebar and a solid foundation as a primary aspect are sitting on the exponentials in the long run. Esha from KnowledgeHut sheds light on […]
A Mobile App Marketing Strategy That You Can’t Live Without
To stand out as a brand, you need to have winning app marketing strategies that can guarantee success. It is imperative to define your audience segments before you venture into app marketing. If you try reaching out to everyone through mobile app marketing, then you will not be able to sustain growth through To know […]
Building Website Backlinks – The Perfect Guide
Website backlinks play an important role in determining the rank of a webpage. A webpage that has a good number of relevant backlinks tends to rank higher on all major search engines including Google. Sameer Panjwani, CEO of Mondovo talks about what website backlinks are and how a brand can build them to enhance its […]
Use These Effective Content Writing Tips From IBM To Improve Your Brand Awareness
Effective content writing plays a key role in marketing success and lead generation for any company. Good Writing leads to better communication and drives search engine results, increase in traffic and also leads to establishing brand authority. Matt from IBM sheds light on the importance of effective content writing for your business. Before proceeding ahead […]
Why Combining SEO and SEM Is Actually Good for Your Business
One dilemma that most of the marketers face is to choose between the very powerful strategies for their brands – SEO and SEM. SEO is about optimizing your website to get better rankings in search results while SEM leads to your brand getting more visitors through PPC or advertising. Gur Baltej who previously worked as […]
How to Build Thought Leadership for Your Brand Through Content?
Thought leadership and content marketing are directly related. Through good quality, relevant and well-researched content, your brand can establish itself as a thought leader in the industry. Also through great content, your customers and peers will treat you as the subject matter expert and will rely on the thoughts that you put across. Swati from […]
Build a content program that compounds
One strategy. Search, AEO, and brand — run together.