PayMate
B2B fintech
A complete brand overhaul: positioning strategy, perceptual mapping, buyer journey research, and the website IA and content to carry it.
Clear differentiation in a crowded fintech market.
Growth consulting for leadership teams
WittyLabs is Wittypen's growth consulting arm. We work 1:1 with founders and CXOs on positioning, marketing operations, business operations, and AI implementation. Strategy and execution together, in selective project-based engagements. Dryad went from first call to a full Series A foundation in 12 weeks.
Selective · project-based · 1:1 with leadership
01Scope
Four problems we take on
01
Positioning & GTM
Category, narrative, and go-to-market for launches, raises, and repositioning.
02
Marketing ops
The engine behind the brand: team design, process, channels, and measurement.
03
Business ops
Decision frameworks, planning cadence, and the numbers leadership runs on.
04
AI implementation
Where AI genuinely helps your team ship faster, and where it does not belong.
02Selected work
Work we point to
Dryad
Climate tech · IoT sensors
12 weeks
to a Series A-ready marketing foundation
Dryad prevents wildfires with IoT sensor networks. Ahead of the raise and an enterprise sales push, the leadership team needed the complete brand and go-to-market build.
- Brand & comms strategy
- Social media overhaul
- HubSpot automation
- Sales master decks
- Event decks
- Datasheets
- Content calendars
Walked into the raise with the sales and marketing assets ready.
Modulex
Construction tech
Repositioned from prefab sheds to Modular Buildings 2.0, then rebuilt the story everywhere it lives: website content and IA, sales decks, brochures.
Premium positioning in construction tech.
03Impact practice
A practice built for impact
A dedicated arm for sustainability and impact organisations, where creative depth and mission alignment matter more than price.
ChildFund International
International NGO · Asia
5 sector briefs
for impact investors ahead of the AVN conference
Interviews with sector specialists and department heads, focus groups with field teams across India, Sri Lanka, and Indonesia, and a brief each for health, livelihood, online protection, education, and environment. Each brief shipped as a comic-strip postcard with a QR code.
- Sector research
- Specialist interviews
- Field FGDs
- Comic-strip postcards
- QR storytelling
The AVN pitch landed, with research the team could hand across the table.
SELCO · Saahas
Ongoing work across the sustainability and impact sector.
04How it works
Selective by design
01
Project-based
A defined problem, a defined outcome, a defined end. No open-ended retainers.
02
Selective
A few engagements at a time, so every one gets senior attention.
03
1:1 with leadership
We work directly with founders and CXOs, not through account layers.
Bring us a hard problem
No pitch. Questions, recommendations, and a clear path forward. If it is not a fit, we will say so.