BlogWittypen
Content, strategy, and growth —
from operators
Practical writing on content strategy, SEO, AEO, and brand authority. No hype, no listicles without context — just what works, argued by the people running the programs.
Native Advertising Tips That Every Marketer Needs To Know
Lots and lots of content gets produced on a daily basis. But often it doesn’t reach your audience. Reason – There aren’t enough people to consume content that gets created on a massive scale. These native advertising tips are the perfect solution to this problem. It’s a great way to distribute your content and extend […]
Interactive Content – Harnessing Its Unique Potential
Interactive content has the potential to give more value to your customer because it captivates your user’s attention by not just visuals and text, but much more. If you use interactive content in your content strategy then you are bound to get more engagement and action from users. This blog covers our interview with Maryada […]
How to Master The Art Of Video Content Marketing, By Akshatha Kamath
Video content marketing is becoming popular with each passing day and is the current favourite for so many marketers. Content marketers are able to achieve versatility and virality of their content through different types of videos for marketing. In this blog, Akshatha Kamath who heads Content Marketing at Simplilearn talks about the importance of video […]
Comprehensive Guide To B2B Content Marketing By Amit Kapoor
B2B content marketing in simple terms is an art of developing and distributing curated, relevant and valuable content. But B2B content marketing isn’t an easy task, it requires a strategic approach. Amit Kapoor who heads content marketing at Cigniti has answered some of the most significant questions about B2B content marketing. He has also has […]
Key Steps to a Successful Content Marketing Campaign [Updated]
Last Updated : 28-01-2020 Content creation helps in distributing information to the end-user that solves their problem. But content development is just one part of a good content strategy . What’s more important is to have a well- planned robust content marketing campaign – that reaches out to the right customers at the right time […]
Essential Content Marketing Tips from Smitha Hemmigae
We interviewed Smitha Hemmigae, who heads marketing at ThoughtWorks India to understand her perspective on content and the trends in content marketing. Before going to the content marketing tips given by Smitha, here’s a little read about her and ThoughtWorks. About Smitha Smitha currently heads marketing at ThoughtWorks India. Prior to joining ThoughtWorks, she was […]
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