Content, strategy, and growth —
from operators

2020 has been a year of significant change in the world of content marketing. Unlike every other year, 2020 brought us a global crisis that changed the way marketers approached content. With an unexpected financial strain across sectors, brands and organisations have had to look beyond their traditional audiences and broaden their reach. With the […]

Content is, and always has been, a driving force that powers marketing campaigns. And looking at the recent events, it is all the more important to drive feelings of empathy, trust, and transparency for your brand through your content creation during COVID-19.  The validation of this started midway through March, when the leadership across companies, […]

First things first, how is this blog relevant to you? Content marketing is getting a lot of attention lately. Many companies are focusing on creating quality content. Gen Z should focus more on content marketing as it can help in the long run. B2C Brands, read if: B2B Brands, read if: Let’s start. Gone are […]

With the rise of freelance writers who advertise their services online, business owners these days are spoiled for choice. Hiring someone to write (or perform any task) has never been simpler. However, the convenience felt when hiring freelance content writers comes at a cost. Ordering content is easy, but how often are we really satisfied […]

Having worked day and night in the content industry, I can tell you one thing for sure – Content promises to be huge as we move ahead. Today, in almost any kind of marketing, content is an essential. I am not denying the importance of traditional marketing tools though. But let’s face it – they […]

It’s sheer psychology at play that people are more inclined to buying from brands they know about than from those they have not heard about. Imagine walking into a plush multi-brand clothing store. You see apparels from the best of brands on display. You recognize some brands and it’s a normal tendency to walk up […]