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Content, strategy, and growth — from operators

Practical writing on content strategy, SEO, AEO, and brand authority. No hype, no listicles without context — just what works, argued by the people running the programs.

Hiring In-House Writers is Cheaper & 3 Other Content Writing Myths

What do the words, ‘freelance content writer’ bring to mind? Chances are, you’re already thinking of a burnt out liberal arts /media school major sitting in front of their laptop on their couch (or worse, their bed.) You probably don’t even see freelancing as gainful employment. It’s funny how many content writing myths still exist, […]

Anshul Motwani
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How to Place Your Content Requirements Before Hiring Freelance Content Writers to Reduce Revisions

With the rise of freelance writers who advertise their services online, business owners these days are spoiled for choice. Hiring someone to write (or perform any task) has never been simpler. However, the convenience felt when hiring freelance content writers comes at a cost. Ordering content is easy, but how often are we really satisfied […]

WittyPen
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Everything You Need To Know About Freelance Content Writing in India

Freelance content writing if done right is one of the most lucrative jobs out there in the jobs market today! If you’re successful, you’re highly sought after, are paid well, and can work as little or as much as you want. But, some writers do end up struggling to make that mark. Freelance content writing […]

Anshul Motwani
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Content Writing Tips for 2020-How to Research like a Pro!

Last Updated : 22-01-2020 Great content is the key to successful digital marketing. And every content marketer aspires to get his or her content viral and shared extensively on social media. But with the sheer volume of content out there on the internet, even those with the best writing skills can see their content lagging […]

Anshul Motwani
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How Best Content Writers Differ from the Mediocre Writers?

“If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.” -Stephen King Simple, isn’t it? Well, not really. No doubt, a great content writer must read a lot.He or she must have content writing skills. But, what really separates effective content writing from the mediocre […]

WittyPen
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7 Tricks to Write Blog Post Introduction like an Expert

Why exactly is a blog post introduction important and how to ace it? As many reports say, the average attention spans are getting shorter and it’s becoming more crucial for content creators to create as engaging content as possible. It’s important to grab your reader’s attention at first glance and for that you need catchy […]

Amrita Pandey
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Build a content program that compounds

One strategy. Search, AEO, and brand — run together.