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Content, strategy, and growth — from operators

Practical writing on content strategy, SEO, AEO, and brand authority. No hype, no listicles without context — just what works, argued by the people running the programs.

Upwork Connects Pricing: Squeezes Opportunities For Writers

Upwork, a free and popular freelance job searching platform has now started charging freelancers who apply for jobs on its platform. The charges are levied irrespective of whether a freelancer gets a job or not. The global platform, which was famous for allowing freelancers to hunt jobs with ease, now asks them to pay for […]

WittyPen
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Keyword Research: What Works For SEO? Complete Guide

Keyword research is considered by most content marketers as their priority when it comes to SEO. They offer insights into what your audience is looking for on the web, along with several other details, and thus point you towards the kind of content you should ideally create if you want to generate more traffic and […]

Vikram Varma
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Google Algorithm Updates: 4 Best Unique Ways To Write Content

It’s not 2009 anymore when you could pepper in trending SEO keywords and get your page rankings up in SERPs quickly. In 2018 alone, there were 3234 new Google algorithm updates, which is quite a whopping number. Although they were minor updates, the major ones rolled out were Panda and Penguin, which changed how the […]

Anshul Motwani
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7 Unique Tips to Create Content That Engages Audiences

Content creation is at the heart of any effective digital marketing strategy. Apart from garnering SEO benefits, quality content writing helps in building an audience. The internet is crammed with monotonous and duplicate content, which makes it tougher for businesses to create novel and engaging content to attract more readers. It’s thus essential that you […]

Anshul Motwani
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12 Free Content Analytics Tools (Tracking Tools) To Build SEO Strategy

In the digitally expanding marketing world, content is the lifeline of all online marketing campaigns. While engaging and quality content is key to a successful content marketing strategy, what qualifies and succeeds as good content can still be a puzzle. Content analytics tools are the key to that puzzle and they help you get a […]

WittyPen
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The Ultimate Guide To Content Creation During COVID-19

Content is, and always has been, a driving force that powers marketing campaigns. And looking at the recent events, it is all the more important to drive feelings of empathy, trust, and transparency for your brand through your content creation during COVID-19.  The validation of this started midway through March, when the leadership across companies, […]

Anshul Motwani
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Build a content program that compounds

One strategy. Search, AEO, and brand — run together.