Content, strategy, and growth —
from operators

Freelancing can seem like heavy work and a dead-end, especially if you are just starting out. The Indian Freelancing scene has expanded tremendously, especially over the past few years. Companies are generating content on a large scale. Brands are winning customers through content marketing, which provides the opportunity for freelance content writers to take advantage […]

The service sector in Indian economy is growing, and growing for almost three decades since early 90’s. India’s annual GDP is over $2 trillion now, and growing rapidly. 53.8% of the GDP came from service sector last year. For a developing country, this is a huge number; and is only expected to grow in the […]

Whether it is a blog or a landing page or a listicle, the headline serves as the face of any content. This make it very important to know how to write catchy headlines that can drive engagement. Content experts firmly believe that headline is the most critical element of your marketing copy. The saying “first […]

If you are a writer who is passionate about delivering meaningful content, then I am sure you must have often come across the rare occasions of higher payouts. It surely would have boiled your blood. Despite having the right education, the right experience and the right contacts you often find yourself in the zone of […]

All great writers, whether freelance content writers, or otherwise are often caught up in the cobweb of insecurities and underconfidence. We are drawn towards negative thinking when we write something and we keep asking ourselves questions like These pessimistic thoughts and insecurities will do us no good if our aim is to become the best writer […]

You write, you blog and you want an audience for your content. Sometimes finding an audience for your content is the first step towards finding customers for your product. Whatever, be the case you need to educate people, teach them about what you do and make them believe in what you do. But first, you […]