//PropTech
1M+ monthly organic visitors for India's largest PropTech platform
1M+
monthly organic visitors
- pieces produced
- 1,000+
- websites served
- 8
- PropTech content partner
- #1
Square Yards //The challenge
Square Yards was competing in one of India's most contested search categories — real estate — across multiple cities and property types simultaneously. They needed content that could rank at scale without sacrificing the local authority that drives buyer trust.
//The approach
We deployed a dedicated content engine covering eight web properties, combining location-specific landing pages, property guides, and market trend articles. Each cluster was mapped to actual buyer search intent, with editorial standards that matched the trust bar of a high-value purchase decision.
//What we delivered
- Location-specific property guides
- Market trend articles
- City and neighbourhood landing pages
- Buyer and investor explainers
- Interlinked content clusters across 8 domains
//The result
Square Yards now draws more than 1 million monthly organic visitors across their network. Over 1,000 content pieces across 8 websites established the brand as the definitive information source for residential and commercial real estate in India.
//Related work
More results
ClickUp 56%
of blogs in Google top 10
After three years and 850+ posts, 56% of ClickUp's content portfolio sits in Google's top 10. The channel now consistently drives more than 20,000 monthly organic visits, compounding with each new piece added.
Invideo 6,900+
content pieces produced
Invideo received 6,900+ content pieces across 100+ project engagements — giving the team the coverage breadth to target a wide range of video-creation search queries and product intents without building an equivalent in-house writing team.
Middleware 25x
traffic growth
Middleware grew from 2,000 to 50,000 monthly visitors — a 25x increase — while achieving a domain rating of 59. Content built from day zero gave the team a credible organic channel to carry into Y Combinator.
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