//SaaS / DevTools
25x traffic growth — from 2,000 to 50,000 visitors — from content day one into Y Combinator
25x
traffic growth
- monthly visitors
- 2K → 50K
- domain rating achieved
- DR 59
- technical articles
- 200+
Middleware //The challenge
Middleware launched with near-zero web presence. They needed to build search authority in a technical DevTools category from scratch, fast enough to matter before their Y Combinator fundraise and launch cycle.
//The approach
We started content from day one — before the brand had traction to rely on. The programme focused on deep technical articles covering engineering observability, DORA metrics, and developer workflow topics that matched the target audience's actual search patterns. Each piece was written to demonstrate genuine product expertise.
//What we delivered
- Technical engineering blog posts
- Developer observability guides
- DORA metrics and DevOps explainers
- Product integration tutorials
- Comparison and category articles
//The result
Middleware grew from 2,000 to 50,000 monthly visitors — a 25x increase — while achieving a domain rating of 59. Content built from day zero gave the team a credible organic channel to carry into Y Combinator.
//Related work
More results
ClickUp 56%
of blogs in Google top 10
After three years and 850+ posts, 56% of ClickUp's content portfolio sits in Google's top 10. The channel now consistently drives more than 20,000 monthly organic visits, compounding with each new piece added.
Invideo 6,900+
content pieces produced
Invideo received 6,900+ content pieces across 100+ project engagements — giving the team the coverage breadth to target a wide range of video-creation search queries and product intents without building an equivalent in-house writing team.
Hubler 400%
weekly organic growth
In 3 months, Hubler achieved 400% weekly organic growth and a 10x increase in organic impressions — establishing a search presence from a standing start and giving the team a credible inbound story.
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